Is the influential October magazine, the flagship journal of art theory, a spent force? The editors of the newly released November certainly seem to think so. The 46-page inaugural issue of the parody mag offers a savage send-up of the widely copied, jargon-heavy style of October, via, among other things, contributions from ‘Lukács G. C. Hechnoh’ (an analogue of neo-Marxist critic and frequent Artforum contributor Benjamin H. D. Buchloh), who provides a text sternly condemning "Ikea’s Historic Amnesia", and an essay by ‘Rosamund Kauffmann’ titled "A Picturesque Stroll around Jeff Koons’ Porcelain Pink Panther", employing the fragmentary, French-interspersed style of Rosalind Krauss.

Source: Artnet via The Art History Newsletter, 28/04/2006.
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